Inside the OTT Buyer’s Room: How Shows Get Greenlit & How to Pitch for Streaming
Join Lohita Phooken for a live Cininfo session that takes you inside the OTT buyer’s room and explores how streaming platforms evaluate, develop, and greenlight shows. From crafting a compelling pitch to understanding what buyers look for in stories, creators, and projects, the session will offer practical insights into pitching for the streaming landscape and building a career on the executive side of the industry.
Event Details:
- Date: 23rd August 2026
- Time: 12:00 PM IST
- Venue: Zoom
What This Session Will Cover:
- What Makes an OTT Pitch Stand Out: Understanding the elements that make a project compelling to streaming platforms.
- From Pitch to Greenlight: Getting an inside look at how OTT commissioning and development decisions are made.
- What Buyers Look For: Exploring how story, creators, packaging, genre, audience potential, and market considerations influence decisions.
- Common Pitching Mistakes: Understanding what can weaken a pitch and how creators can present their projects more effectively.
- Building a Career as an Executive: Insights into the role of creative executives, commissioning teams, and the skills needed to build a career on the platform side.
Subscribe today to get an insider’s perspective on how OTT platforms discover, evaluate, develop, and greenlight content—and learn how to pitch your project more effectively for streaming.
FREE for Cininfo Community Members!
For more information please WhatsApp or call us on +91 9009004762 or DM us on Instagram @cininfo4talent
Speaker: Lohita Phooken
Designation: Creative Executive & OTT Commissioning Lead
Lohita Phooken is a content leader with over 15 years of experience shaping stories for India’s leading streaming platforms. She currently serves as Lead, Hindi Originals at Sony LIV, overseeing its Hindi slate across drama, crime, and comedy, including The Hunt: The Rajiv Gandhi Assassination Case, Maharani 4, Undekhi 4, and Gullak 5. Previously, she spent nearly four years at Netflix, working across development and production on acclaimed titles such as Sacred Games, Delhi Crime, Mismatched, Little Things, Guns & Gulaabs, Mai, and Killer Soup. She has also worked with Clean Slate Filmz and consulted with producers on story development, packaging, and creative strategy.
